Here’s the renewal process at most agencies: a few days before expiration, somebody calls the client — if the price looks different. Maybe.

Meanwhile, the client saw that renewal weeks ago. Carriers release them 30 to 45 days out. They’ve seen the number. If it jumped, they’ve been stewing — or shopping. That last-minute call isn’t starting the renewal conversation. It’s walking into the middle of one.

Our process is two touches. An email at 60 days. A phone call with options once the renewal arrives.

The email below is the exact one my agency sends — automated in EZLynx, anchored to the expiration date, personalized with the client’s real policies. Steal it.

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Hi [First Name],

I wanted to give you a heads-up that the insurance policies listed below are coming up for renewal in about 60 days:

[Policy List]

We haven’t received the updated renewal details from the carrier just yet — but rest assured, once we do, we’ll get to work reviewing your coverages to make sure everything still fits your needs. If it comes back high, we’ll also shop the market to see if there are better options out there for you.

That’s one of the biggest advantages of working with an independent agency like [Agency Name]: we do the shopping so you don’t have to.

You’ll hear from me again as soon as the carrier releases your renewal — usually about 30 days before your expiration — with our review and any better options.

In the meantime, if anything has changed in your life — a new vehicle, a move, renovations, a change in your mortgage company, anything that might affect your coverage — please reach out. It’s always better to make sure your policy reflects your current situation before renewal time.

You can also review your policy details anytime through our client portal: [Portal Link]

As always, I’m here if you have any questions. I’m your best point of contact for your policy needs.

[Team Member Name] [Title] | [Agency Name] [Email] · [Phone] (Voice & Text)

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Notice what that one email does. It kills the price shock — the client hears about the renewal from you first. It sells the independent advantage in one sentence most clients never hear. The “anything changed?” paragraph catches coverage gaps before renewal — the new truck, the mortgagee change — and starts more account-rounding conversations than any campaign we run. And it puts a name and a direct line on the relationship.

Then touch two: the renewal arrives, your team reviews it, shops it if needed, and calls with options — before expiration, to a client who was expecting the call.

The email is automated. The system never gets busy and never forgets. The call is the human touch. The machine sets the table; your people have the conversation.

Two touches. Set up once. Running on every policy, every term, forever.

Have it built in your EZLynx — www.iablueprint.com/ezlynx-automation