{"id":17766,"date":"2025-10-09T10:50:55","date_gmt":"2025-10-09T15:50:55","guid":{"rendered":"https:\/\/www.iablueprint.com\/staff\/?p=17766"},"modified":"2025-10-17T20:16:40","modified_gmt":"2025-10-18T01:16:40","slug":"building-culture-remotely-doesnt-work-or-does-it","status":"publish","type":"post","link":"https:\/\/www.iablueprint.com\/staff\/building-culture-remotely-doesnt-work-or-does-it\/","title":{"rendered":"Building Culture Remotely Doesn\u2019t Work \u2014 Or Does It?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.iablueprint.com\/staff\/wp-content\/uploads\/2025\/10\/Untitled-design-10.png\" alt=\"\" class=\"wp-image-17761\" style=\"width:732px;height:auto\" srcset=\"https:\/\/www.iablueprint.com\/staff\/wp-content\/uploads\/2025\/10\/Untitled-design-10.png 1280w, https:\/\/www.iablueprint.com\/staff\/wp-content\/uploads\/2025\/10\/Untitled-design-10-300x169.png 300w, https:\/\/www.iablueprint.com\/staff\/wp-content\/uploads\/2025\/10\/Untitled-design-10-1024x576.png 1024w, https:\/\/www.iablueprint.com\/staff\/wp-content\/uploads\/2025\/10\/Untitled-design-10-768x432.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>Clearly, remote work is working. <a href=\"https:\/\/www.gallup.com\/workplace\/316313\/understanding-and-managing-remote-workers.aspx\">Six of 10 employees<\/a> with jobs that can be done remotely say they prefer working from home at least part of the time, says Gallup. Why? They cite improved work-life balance, better time management, lower burnout, and higher productivity, among other factors.&nbsp;<\/p>\n\n\n\n<p>And for employers, the perks are obvious: You get access to a huge pool of talent. If you\u2019re like me and live in a town of 4,000 people, hiring virtually is a no-brainer. Given the obvious benefits, it\u2019s no great shock that in 2025, <a href=\"https:\/\/www.roberthalf.com\/us\/en\/insights\/research\/remote-work-statistics-and-trends\">4 in 10 companies<\/a> follow a remote or hybrid model.<\/p>\n\n\n\n<p>Building a team culture remotely is the <a href=\"https:\/\/www.shrm.org\/topics-tools\/news\/hr-magazine\/remote-work-challenges-company-culture\">top challenge<\/a> for remote companies\u2014which has led to the belief that it can\u2019t be done well. But that\u2019s absolutely false. With the right approach, a remote or hybrid company can absolutely build a thriving culture.<\/p>\n\n\n\n<p>In this post, we\u2019re going to bust the myth that you can\u2019t build culture remotely by looking at proven strategies for doing it right. Learning how to build team culture remotely will help you reach new levels of success as you scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Design Strong Communication Channels<\/h2>\n\n\n\n<p>Establishing clear channels of communication will play a big role in building culture in remote teams. Here are a few key areas to focus on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Team Communication Pathways<\/h3>\n\n\n\n<p>Outline how communication should flow during a project. When and how should team members check in with each other? With you? Set a calendar of key milestones, along with team updates about them.<\/p>\n\n\n\n<p>Use platforms that allow for asynchronous communications while keeping everything in a central place, like Trello or Slack. This will help everyone stay dialed in to a project\u2019s status and next steps.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Virtual One-on-Ones<\/h3>\n\n\n\n<p>Hold one-on-ones regularly with the people you manage. Follow these practices to make the most of each session.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus more on <a href=\"https:\/\/www.ccl.org\/articles\/leading-effectively-articles\/how-to-build-and-maintain-a-remote-work-culture\/\">feelings than facts<\/a>. Instead of just asking what they did this week, ask about what felt stressful or time-consuming \u2014 and what brought a sense of pride.<\/li>\n\n\n\n<li>Be vulnerable by sharing stories about how you\u2019ve struggled in similar ways in the past \u2014 or even more recently. This will make you more relatable, forging genuine connections with your people.<\/li>\n\n\n\n<li>Pause frequently to give the other person space to talk or ask questions.<\/li>\n<\/ul>\n\n\n\n<p>Through these coaching practices, you\u2019ll hold one-on-ones that build people\u2019s confidence and self-awareness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Feedback-Sharing Processes<\/h3>\n\n\n\n<p>Eighty percent of people who have received meaningful feedback in the past week are <a href=\"https:\/\/www.gallup.com\/workplace\/357764\/fast-feedback-fuels-performance.aspx\">highly engaged<\/a>. So, make sharing constructive feedback \u2014 and asking for input in turn \u2014 a priority. But how you deliver feedback matters\u2014especially across cultures.<\/p>\n\n\n\n<p>Different cultures have very different ways of approaching feedback. For some, being direct and forthright is expected. For others, that feels harsh and abrasive \u2014 or people might hold back from sharing candid thoughts with leaders due to respect for authority. In some cultures, people find ways to share feedback more <a href=\"https:\/\/knowledge.insead.edu\/leadership-organisations\/pitfalls-giving-feedback-across-cultures\">indirectly or subtly<\/a>, requiring others to read between the lines.<\/p>\n\n\n\n<p>Given all of these factors, here are a few ways to offer and invite clear feedback:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tailor your feedback to the other person\u2019s cultural preferences, whenever possible. Consider what will help them hear your message most clearly.<\/li>\n\n\n\n<li>Use a feedback-sharing model to make sure you\u2019re highlighting the most crucial points. In the <a href=\"https:\/\/www.ccl.org\/articles\/leading-effectively-articles\/sbi-feedback-model-a-quick-win-to-improve-talent-conversations-development\/\">situation-behavior-impact<\/a> (SBI) model, for instance, you state the context, describe the behavior that occurred, and then say how it affected you or others.<\/li>\n\n\n\n<li>Create shared norms for providing feedback in all directions. Invite feedback regularly, expressing gratitude for it, and encourage others to do the same. Share constructive feedback and praise routinely with everyone on your team, too.<\/li>\n\n\n\n<li>Give employees different options for sharing feedback with you or their manager, and for providing feedback about the organization. Hold virtual town halls where you invite input, for instance. But also create alternative channels for sharing opinions and ideas, like a virtual suggestion box.<\/li>\n<\/ul>\n\n\n\n<p>Through these culturally inclusive practices, you\u2019ll ensure everyone receives clear and supportive feedback \u2014 including you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trust Your Team<\/h2>\n\n\n\n<p>On a remote team, managers might worry about how their people are using their time. But micromanaging people on a remote team \u2014 or any team \u2014 is a huge mistake. Instead, signal that you trust them by giving them autonomy in how they manage their time. Check in about milestones and evaluate deliverables, rather than expecting a play-by-play on how they complete tasks.<\/p>\n\n\n\n<p>That doesn\u2019t mean you shouldn\u2019t talk about time management. During one-on-ones, you can ask about challenges they face in prioritizing work or handling tasks efficiently. Create a supportive space where they can bring up these issues; then, coach them in how to boost their productivity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hire People Who Align with Your Culture<\/h2>\n\n\n\n<p>Capable people with the right mindset <a href=\"https:\/\/www.iablueprint.com\/your-circle-sets-your-limits\/\">help one another grow<\/a>. So, when hiring, pay close attention to people\u2019s personal ethics and values. Look for those who align with your core cultural values. Importantly, this doesn\u2019t mean hiring people who are an exact clone of you. They could have an entirely different background, while still sharing your commitment to integrity or your spirit of innovation.&nbsp;<\/p>\n\n\n\n<p>So, how can you figure out who truly aligns with your culture? In interviews, your hiring team can ask for concrete examples of how they\u2019ve demonstrated these qualities. This will give you a good sense of whether they fit in well with your culture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Foster Cultural Awareness<\/h2>\n\n\n\n<p>A virtual team often includes people of several different cultures. While cultural diversity is increasing rapidly, cultural <em>understanding<\/em> doesn\u2019t automatically follow. Teams typically need some guidance in navigating cultural differences. Consider <a href=\"https:\/\/www.joams.com\/2025\/JOAMS-V13N1-1.pdf\">facilitating discussions<\/a> with your team that foster understanding of <a href=\"https:\/\/www.toastmasters.org\/magazine\/magazine-issues\/2024\/may\/speaking-across-cultures\">cultural norms<\/a> on things like communication and decision-making. And as a leader, take time to learn about these norms on your own, too.<\/p>\n\n\n\n<p>For instance, people from some cultures are perfectly comfortable with interrupting or talking over one another. To them, it doesn\u2019t feel rude. Meanwhile, those from other cultures may feel silenced and disregarded by this kind of treatment.<\/p>\n\n\n\n<p>Attitudes toward hierarchy and time can differ as well. In Scandinavian culture, people prefer to <a href=\"https:\/\/www.scirp.org\/journal\/paperinformation?paperid=124317\">avoid a strict hierarchy<\/a>, using first names and more informal communication. Meanwhile, in Chinese culture, people tend to prefer more formal language that conveys respect for authority figures, as Mille Langaas and Bahaudin G. Mujtaba write in the<em> Open Journal of Social Sciences<\/em>. Scandinavian culture also prioritizes shorter-term results, while Chinese culture focuses on longer-term goals and relationships, they note.<\/p>\n\n\n\n<p>To bridge cultural differences, you can also observe how people respond to one another\u2019s communication style during meetings. You can always call for a pause or do a round-robin-style check-in to get everyone\u2019s thoughts on a topic, if needed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Remember Moments That Matter<\/h2>\n\n\n\n<p>Celebrating <a href=\"https:\/\/action.deloitte.com\/insight\/3717\/deloittes-culture-web-framework-4-factors-to-make-hybrid-work\">meaningful moments<\/a> will go a long way toward building culture in remote teams. Recognize key milestones in people\u2019s personal and professional lives, like these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Completion of onboarding or a training program<\/li>\n\n\n\n<li>Job anniversaries or other career milestones<\/li>\n\n\n\n<li>Birthdays or other personal milestones that they\u2019ve mentioned<\/li>\n\n\n\n<li>Team achievements, like completing a big project together<\/li>\n<\/ul>\n\n\n\n<p>Give someone a shout-out during a meeting for successfully completing a workshop, for instance. Recognizing these milestones will help create a positive culture where people notice one another\u2019s successes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Support Ongoing Development<\/h2>\n\n\n\n<p>By prioritizing each person\u2019s growth, you\u2019ll build a supportive culture. In turn, that will prompt each person to give their best effort in everything they do. Point people toward resources that will benefit them at this stage of their career. This could include workshops or books, but most importantly, strive to be a good mentor. Being a supportive coach who gives clear, consistent feedback is the best way to guide everyone in fulfilling their potential.<\/p>\n\n\n\n<p>Building a team culture remotely requires effort, but it will pay big dividends in terms of productivity, relationships, and job satisfaction. By taking these steps, you\u2019ll build a culture centered on trust, communication, and understanding. Though you may be in different time zones, you and your employees will forge strong and lasting bonds that let you work together seamlessly.<\/p>\n\n\n\n<p><em>A great culture begins with exceptional staff. Want to discuss how hiring the right virtual assistant can help you build an outstanding culture? Let\u2019s <\/em><a href=\"https:\/\/www.iablueprint.com\/book-a-discovery-call\"><em>set up a call<\/em><\/a><em>. By hiring remotely, you can tap into a vast pool of talent with the potential to help you take your organization to the next level.t to know who you are and what you need, we\u2019ll be able to find exactly the right person for your company.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.iablueprint.com\/staff\/our-blogs\/\">Go back to the blog hub<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clearly, remote work is working. Six of 10 employees with jobs that can be done remotely say they prefer working from home at least part of the time, says Gallup. Why? They cite improved work-life balance, better time management, lower burnout, and higher productivity, among other factors.&nbsp; And for employers, the perks are obvious: You [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":17761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-17766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-beaux-pilgrim"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building Culture Remotely Doesn\u2019t Work \u2014 Or Does It? - IA Blueprint<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Culture Remotely Doesn\u2019t Work \u2014 Or Does It? - IA Blueprint\" \/>\n<meta property=\"og:description\" content=\"Clearly, remote work is working. Six of 10 employees with jobs that can be done remotely say they prefer working from home at least part of the time, says Gallup. Why? They cite improved work-life balance, better time management, lower burnout, and higher productivity, among other factors.&nbsp; And for employers, the perks are obvious: You [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iablueprint.com\/staff\/building-culture-remotely-doesnt-work-or-does-it\/\" \/>\n<meta property=\"og:site_name\" content=\"IA Blueprint\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reedinsurance\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T15:50:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-18T01:16:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iablueprint.com\/staff\/wp-content\/uploads\/2025\/10\/Untitled-design-10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Beaux Pilgrim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beaux Pilgrim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iablueprint.com\/staff\/building-culture-remotely-doesnt-work-or-does-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iablueprint.com\/staff\/building-culture-remotely-doesnt-work-or-does-it\/\"},\"author\":{\"name\":\"Beaux Pilgrim\",\"@id\":\"https:\/\/www.iablueprint.com\/staff\/#\/schema\/person\/58353aeb4b999a983fe2f1a71cae86b2\"},\"headline\":\"Building Culture Remotely Doesn\u2019t Work \u2014 Or Does It?\",\"datePublished\":\"2025-10-09T15:50:55+00:00\",\"dateModified\":\"2025-10-18T01:16:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iablueprint.com\/staff\/building-culture-remotely-doesnt-work-or-does-it\/\"},\"wordCount\":1442,\"publisher\":{\"@id\":\"https:\/\/www.iablueprint.com\/staff\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.iablueprint.com\/staff\/building-culture-remotely-doesnt-work-or-does-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iablueprint.com\/staff\/wp-content\/uploads\/2025\/10\/Untitled-design-10.png\",\"articleSection\":[\"Blog - Beaux Pilgrim\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iablueprint.com\/staff\/building-culture-remotely-doesnt-work-or-does-it\/\",\"url\":\"https:\/\/www.iablueprint.com\/staff\/building-culture-remotely-doesnt-work-or-does-it\/\",\"name\":\"Building Culture Remotely Doesn\u2019t Work \u2014 Or Does It? 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Six of 10 employees with jobs that can be done remotely say they prefer working from home at least part of the time, says Gallup. Why? 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